Style Me Boutique
Boutique clothing without boutique pricing
By CAROLINE RUTLEDGE » Photos by KELLY STARBUCK PHOTOGRAPHY
If you are looking for boutique clothing without boutique pricing, then look no further. Style Me Boutique, with locations in Wilmington, North Myrtle Beach and Myrtle Beach, has quickly become a local favorite women's clothing, denim, shoes, and accessories store. Style Me was named The Sun News’s Best of the Beach’s Trendy Boutique in 2018 and Best Woman’s Clothing Store on the Grand Strand in 2018 and 2019.
“This boutique is a local favorite. If you haven't been yet, it's a must visit. They have the best variety of fashion and styles for every body type and age,” explains a Style Me customer. “When you go in it's like stepping into your best girlfriend’s closet, and you just want to try everything on. Don't you just love when you leave a store with that feeling of a new outfit or piece of clothing that you know everyone is going to ask where you got it? I do. Whether you are a girly girl, a sporty girl or something in between, Irina at Style Me Boutique has something for every girl.”
Irina Kopina opened the North Myrtle Beach Style Me location in 2016 and recently celebrated its 3rd anniversary. “I was a stay home mom and wanted to have a job that would allow me to stay at home with my kids, but also channel my passion for helping others and for fashion. I started as a small accessories business by selling to my friends and soon after, their friends,” says Kopina. “I have always loved fashion, but started having trouble finding stores that catered to the styles that I liked at reasonable prices. That is when I decided to sell clothes, and it quickly became a success.”
What started as accessories for friends, turned into a growing business by word of mouth. Once her kids grew a little older, Kopina decided to open a store for everyone to shop. “The store was barely 500 square feet and was located in a small plaza. People loved the fashion I offered, and we quickly outgrew the space. 6 months later we made a decision to open a larger location at a local shopping center in North Myrtle Beach,” explains Kopina.
After being in business for 2 years, Kopina and her team made the decision to broaden their clientele to the Wilmington area. “Throughout our years in business, we discovered that we had a lot of customers that were traveling to our North Myrtle Beach location,” explains Kopina. “Our customers said that they needed a store like ours in their area, so we took the leap and opened in Mayfaire Town Center. As of 2019, we are proud to say we now have 3 locations: North Myrtle Beach, Wilmington, and Myrtle Beach.”
Kopina and her staff are not striving to just to make a sale. They value the relationships they create with customers and provide focused customer service. According to Kopina, “Every woman has her own unique story, and we are so grateful to be able to help them with their fashion needs. We often hear women walk into our stores saying that they are “too old for this,” or “it wouldn't look good on me,” or “it won't fit me,” but through the knowledge of our staff, we are able to make women feel and look great in our clothes. We take pride in being able to boost a woman's confidence and see them leave our store with big smiles on their faces. This is exactly the reason why Style Me Boutique was created!”
Kopina ensures that she is always available for customers and staff while being at one of the three locations on a daily basis. She hires people who share a passion for fashion and helping others, not just selling clothes. They aim to develop lasting relationships that are centered around fashion. “We pride ourselves in being able to cater to variety of women. We travel to market every two months to scout new vendors and hand pick the newest and on-trend styles for our collection,” says Kopina. “When we buy, we try our clothing on for fit to make sure that it will be suitable for all body types and ages. We have high school and college girls shopping at our store, but their mothers and grandmothers are also able to shop for the clothes that they love too.”
With new arrivals daily, Kopina and her staff post all of their items on their Facebook page (@stylemeboutique). If you are from out of town, Style Me will ship any item, whether on their website or in the store. “In a modern world with online shopping rapidly growing, we make sure that we give you a shopping experience with a personal touch that online shopping cannot provide,” says Kopina.
Bring a friend (or two) and come shop at any of the three locations, and you are sure to have a wonderful experience while adding new fashion to your wardrobe. For more information, visit shopstylemeboutique.com
Mayfaire Town Center
869 Inspiration Dr.
Wilmington, NC 28405
Coastal North Town Cente
1554 Hwy 17 North
North Myrtle Beach, SC 29582
3096 Howard Ave.
Myrtle Beach, SC 29577